Archive

Things We Love

Simple and Clear: The Art of Refining Your Brand’s Message

Simple and Clear: The Art of Refining Your Brand’s Message

"If at first you don't succeed, try, try again." This adage seems to make perfect sense, from a marketing standpoint. No one wants to settle on a bad idea that leads to...
GCI Article: Branding and Rebranding: Order of Implementation

GCI Article: Branding and Rebranding: Order of Implementation

For many of our clients that are new to working with us, the design process can seem subjective and overwhelming. They know what problems have to be solved, but do not know...
Beauty Online: Content First, Technology Second

Beauty Online: Content First, Technology Second

GCI beauty magazine asked MSLK to share our perspective on online marketing. Our perspective is although technology is essential for developing a strong website, engaging content and user experience is far...
Rethinking Responsive Web Design

Rethinking Responsive Web Design

Responsive web design has become one of the most ubiquitous buzz phrases in the web world for the past three years or so. In case you aren't familiar, the phrase...
Easton Architects: 360° Branding

Easton Architects: 360° Branding

    https://vimeo.com/97148555 Easton Architects is a leader in historic building preservation, helping educational, public and cultural institutions plan, restore and reuse their buildings for the future. Their new brand...
Things to Love 2014

Things to Love 2014

With Valentine's day just around the corner, MSLK has compiled a list of the things we have been loving inside, around, and outside the studio. Enjoy and please share the...
Annual Reports Take New Forms as Brands Tout Their Accomplishments With Innovative Online Experiences

Annual Reports Take New Forms as Brands Tout Their Accomplishments With Innovative Online Experiences

Annual reports are seeing a resurgence amongst a number of savvy consumer brands. Once only the domain of publicly traded companies and non-profits, annual reports began with humble roots to...
Triclosan Now Under Investigation by the FDA

Triclosan Now Under Investigation by the FDA

For anyone who has followed our eco-art installations over the years, you know that public health and environmental awareness has been a big concern for MSLK. This past summer, we...
MSLK’s 2663 Urban tumbleweeds Featured in New Phaidon Book: Wild Art

MSLK’s 2663 Urban tumbleweeds Featured in New Phaidon Book: Wild Art

We are honored, flattered and humbled to be featured in the new Phaidon book, Wild Art. Our eco-art installation, Urban Tumbleweeds, is included in the section titled, "Wasting Away". Jeremy Mayer...
Jumpstart Your Fan-Base with Disruptive Marketing

Jumpstart Your Fan-Base with Disruptive Marketing

Looking to launch a product or service into the market? Searching for a way to get exposed or ignite a conversation? Disruptive marketing is a great way to turn strangersinto...