For their summer consumer-focused issue, GCI magazine invited MSLK's chief strategist, Sheri L Koetting, to write about how the consumer influences our brand-building process. For us, everything comes back to...
4 Ways to Organize Your Brand around the User Experience
Brands want their customers to be able to choose products that are right for them, and keep them coming back for more. Smart brands do so by basing their experience around...
Recently, our Strategy Director, Sheri Koetting, was asked by Packaging Digest about ways in which brands can effectively communicate their stories. Read all about it here: http://www.packagingdigest.com/packaging-design/have-your-brand-and-packaging-tell-the-right-story1601 Sheri will be moderating...
We're looking forward to a new year filled with fun, beauty, and creativity — one spent exploring new styles, new materials, and new forms of communication. Whatever you fancy, here's to great...
Sharing is cool. It makes people happy. You know what else is cool? GIFs!— the fun, animated images that've been making people's screens happy since 1987. GIFs have since been...
The holiday card inspiration round-up continues with MSLK-designed holiday cards! Over the years, we have designed holiday cards that double as small gifts, allowing us to connect with our clients on...
As designers with insatiable appetites for cool formats, playful typography and clever copy, we are always collecting printed matter that we love. Our collection has accumulated over the 17 years we've been...
MSLK was asked by our friends at Hyperakt to participate in On the Grid, a site that allows travelers to experience cities through the eyes of creatives. Prominent designers from...
http://vimeo.com/143639410 MSLK just launched our newest case study video for Sparkle Collagen, an ingestible beauty brand. Sparkle is consumed as a beverage and contains a collagen peptide supplement that reduces fine lines and...
Sheri L Koetting Featured in Drake University Alumni Magazine
MSLK partner and Drake University alum, Sheri L Koetting was just featured in the alumni magazine, Drake Blue, in a wonderful article about those who've gone onto rewarding careers in...