Here's how you know that your branding is great: when it is so distinct that you can do something innovative and connect with your target audience without leaving an actual...
Valentine's Day is officially a week away, so it's time to get started crafting the perfect plans for romance and fun on the 14th. At MSLK, we don't believe that...
I spent last week on the island of St. John, in the US Virgin Islands. Oddly enough, it's approximately the same size as Manhattan (about 20 square miles), but the...
50% of being a designer involves choice: what color works best, which typeface best suits the design, etc. The other 50% involves accepting givens: I must choose from this small...
I found the Superbowl ads to be tolerable this year. It was kind of a slow build—the first quarter was a real snooze fest, but by half-time we seemed to...
All you need are four friends, a shopping cart, and some awesome costumes. The Idiotarod is back, and it's this weekend in New York. There are various starting points in...
Last week my mom sent me a newspaper clipping about a woman in Pittsburgh dedicated to reuniting lost gloves and mittens. Jennifer Gooch is a Pittsburgh resident who features gloves/mittens...
On our way back to the office from Redken meeting, Katie and I spotted someone reading this Chinese newspaper. We thought it was funny how the word "MySpace" was the...
I'd like to create a trend, Rabbits as arm candy. On Friday, our friends Yvette and Landry brought their new pet to our dinner party. Calmer than a little dog...