Five Ways a Site Map Can Save You Time and Money in Web Development
At MSLK, we like to use the analogy that building a website is akin to building a house. A website is a virtual storefront to the world, and a crucial...
Innovative Promotion Uses Video, Google Earth, HTML5 To Create
If you haven't seen this website yet, have a look: http://www.thewildernessdowntown.com/ It's a promotion for the rock band Arcade Fire's song "We Used to Wait", and it uses an array...
Photos of Take-Less at the Dumbo Arts Festival This Past Weekend
Thanks again to all those who helped make this project possible, and to all those who came out to the Dumbo Art Festival this weekend! Click below to see some...
Take Less: Eco Installation
Challenges Take-Less is the third in a series of eco-art installations initiated by MSLK to raise awareness of the environmental issues facing society today. The piece challenges viewers to think...
“Take-Less” in Art Under the DUMBO Arts Festival September 24th – 26th
Come see MSLK's eco-art installation, Take-Less, at Brooklyn's Dumbo Arts Festival on September 24th - 26th! We're pleased to be a part of this amazingly creative event once again, building...
MSLK’s Commentary on the 2010 ID Annual Design Review
For over 55 years, the I.D. Annual Design Review has recognized the best in graphic, environmental, product, and furniture design. We are very proud that MSLK’s own Sheri L Koetting...
Burt’s Bees Skincare Installations Stop Consumers Dead in Their Tracks
If you're a marketer, you've probably thrown around those ubiquitous terms, push and pull marketing. The marketplace has seen a major paradigm shift from pushing products onto consumers, to pulling...
Why Proctor & Gamble’s New Sugarcane Packaging Really Matters
Proctor and Gamble unveiled last week a renewable sugarcane based alternative to plastic that will be implemented on their Pantene Pro-V, CoverGirl, and international Max Factor product lines over the next...