Archive

Things We Love

Use the 20-10-5-1 Analysis to Evaluate Your Packaging

Use the 20-10-5-1 Analysis to Evaluate Your Packaging

Most packaging projects pose the same marketing and design challenge: How do you present a large amount of information within a small area, while simultaneously conveying your brand's voice? We...
MSLK Creates Blog for Artist’s Rep, Friend and Johnson

MSLK Creates Blog for Artist’s Rep, Friend and Johnson

MSLK has recently had the opportunity to work on a number of projects that have involved content strategy for social media. This was the primary challenge for established artist representative...
5 Key Social Media Features Worth Adding to Your E-Commerce Sites

5 Key Social Media Features Worth Adding to Your E-Commerce Sites

The internet has revolutionized the way that we shop. It's made it easier for us to find the things we want at an affordable price and make purchases without ever...
Sheri Koetting to Speak On Social Media Strategies at the Fashion News Workshop

Sheri Koetting to Speak On Social Media Strategies at the Fashion News Workshop

Join Sheri L Koetting, co-founder and Chief Strategist at MSLK, at the Fashion News Workshop as she discusses current content strategies in her lecture What to Post Where & Why:...
The Essentials of 360° Branding

The Essentials of 360° Branding

At MSLK, we examine all facets of a brand when forming an overall strategy. Whether a brand needs to be built from top tobottom or reinvigorated through an individual marketing...
MSLK’s Things to Love 2011

MSLK’s Things to Love 2011

It's that time of year again. Love is in the air, and MSLK has compiled our 3rd annual list of things to do, give, and love this Valentine's Day. Single...
How to Effectively Present Your Rebrand to the Public

How to Effectively Present Your Rebrand to the Public

Everyone's a critic. Over the years, graphic design has become more mainstream. And as more people have become more aware of design, more people have become quick to judge and...
Portfolio Websites: Catering to 3 Different Users

Portfolio Websites: Catering to 3 Different Users

MSLK has had the pleasure of crafting engaging portfolio websites for many artists and artist representatives. The process of hiring creative talent has certainly changed in recent years. Physical books...
Update Your Own Website with a Content Management System (CMS)

Update Your Own Website with a Content Management System (CMS)

A question that our clients ask a lot is: how will I be able to update the website you made for me? MSLK responds: that's easy, through a simple interface...
Designing Logos: Wordmark or Symbol?

Designing Logos: Wordmark or Symbol?

We're asked all the time to create logos for organizations. A logo is the single defining image of an organization that you see on every piece of branded material. Think...