A Short Video Reel Showcasing MSLK’s Branding for Creative Services
Strong branding helps carve out a distinctive voice in today's noisy landscape that is filled with emails, social media, and traditional marketing. No longer limited to companies creating products —...
Curated Social Media: The Future of Social Shopping
Image-driven fashion and beauty brands are reaping the rewards from traffic via curated social network sites like Pinterest, Fancy and Svpply. While Pinterest's focus has never been specifically on shopping,...
Benefits of Blogging in Addition to Emailers
"Is having a blog and an email newsletter redundant?" a colleague recently asked. MSLK believes absolutely not. If utilized correctly both will draw from the same content plan, but your...
Google’s Panda Update: 3 Things You Need to Know
If your brand's core presence is online, you may have heard about Google Panda, a code name for their new ranking algorithm, still very much a work in progress. With...
Adapting to All Devices with Responsive Web Design
Everyone is browsing the web with smart-phones and tablets, so now more than ever it's important to consider the experiences on these devices. Many companies accommodate mobile users with a...
Should Individuals with a Brand Maintain a Company Facebook Page?
Individuals with namesake brands often ask me if they should maintain a personal profile or a company page on Facebook. These individuals are often designers, authors, consultants, photographers and other...
Warby Parker: A Winning E-commerce Strategy Online and Off
MSLK works with our clients to build great experiences with every touch-point of their brand, from identity design to websites, packaging, and promotions online and offline. Over the years we've...
How Pinterest Can Help Image Driven Brands
Image-based brands such as fashion, beauty, photographers, and artists will love Pinterest, a new social sharing platform dedicated to "connecting everyone in the world through shared tastes and the 'things'...