Challenges Maybelline New York, the number one global cosmetic brand, struggled with consumer perception that their products did not perform as well as higher-priced brands. However, market research revealed that...
Challenges he Berkshire Corporation, an essential apparel outfitter, wanted to make a splash on the scene with their boutique store location in Nyack, NY. A fresh, new brand identity would...
Challenges Larchmont Mamaroneck Center for Continuing Education had been distributing the same course catalog with a giant circle on the cover for the past ten years. Worse yet, the catalog...
Challenges Fashion and beauty photographer Robert Tardio was looking to create a new website. The site would focus on his work and needed each image to be as large as...
Challenges Kristine Foley, an emerging garden and landscape photographer, was looking for a direct mail campaign that would connect her with art buyers at Martha Stewart Living, Real Simple, and...
Challenges Leading hair care brand, Redken 5th Avenue NYC, was looking to recruit members for their Elite Color Product Testing Team. Forty renowned hair colorists from across the country would be...
Challenges aGaiN, an eco-friendly handbag and accessories line, needed a logo that would capture their environmentally and socially conscious mission. With products created out of repurposed materials, this startup company...
Challenges Redken 5th Avenue NYC sought to rename and reposition their number one sales tool, a monthly catalog, featuring their salon quality hair care products. (more…)
Challenges United Media needed a brand identity system for their new Peanuts line, a collection of vintage-inspired, high-end clothing. The new identity had to translate into a packaging solution that...
Challenges An eco-friendly handbag and accessories line, aGaiN needed to create a packaging system for their products. It was important that the hangtags be customizable to suit the individual, limited...