Maybelline: Point of Purchase
Challenges The number one global cosmetic brand, Maybelline New York, needed a retail display graphic that would introduce consumers to their new "my color" shade identifying system. (more…)
Maybelline: Ads
Challenges The number one global cosmetic brand, Maybelline New York, needed to create print advertisements that aligned with their television commercials. Beyond promoting new product launches, Maybelline sought to educate...
Judith Miller: Invitation
Challenges Judith Miller inc, a representative for high-end photographers, wanted to announce her 10th anniversary party featuring her artists' work. This invitation would need to be provocative and stand out...
Anne Edgar: Website
Challenges After working with MSLK to develop a brand identity, media relations firm Anne Edgar Associates, needed establish a web presence that would stand out to their niche audience of...
Anne Edgar: Brand Identity
Challenges Anne Edgar Associates, a media relations firm specializing in visual arts and cultural non-profits, needed a brand identity that would set them apart from the competition. (more…)
Judith Miller: Direct Mail
Challenges High-end photography representative, Judith Miller Inc. wanted a distinctive promotion to put her artists at the top of art buyers’ lists. It would need to be a memorable reference...
Maplex: Catalog
Challenges Maplex, the manufacturer of an environmentally friendly surfacing material, wanted to introduce their new product to a wide audience that included architects, product designers, and engineers. Overloaded with complex...
Maybelline: Flipbook
Challenges Maybelline New York, the number one global cosmetic brand, struggled with consumer perception that their products did not perform as well as higher-priced brands. However, market research revealed that...