Maybelline: LookBook
Challenges Maybelline New York, the number one global cosmetic brand, sought to build an emotional relationship with their consumers. This is a challenge for drug store brands, which often have...
Wall Street Journal: Website
Challenges The Wall Street Journal Weekend Edition wanted to create a website to complement their newly redesigned, smaller format newspaper. The main goal of the site was to position the...
Maybelline: Point of Purchase
Challenges The number one global cosmetic brand, Maybelline New York, needed a retail display graphic that would introduce consumers to their new "my color" shade identifying system. (more…)
Maybelline: Ads
Challenges The number one global cosmetic brand, Maybelline New York, needed to create print advertisements that aligned with their television commercials. Beyond promoting new product launches, Maybelline sought to educate...
Judith Miller: Invitation
Challenges Judith Miller inc, a representative for high-end photographers, wanted to announce her 10th anniversary party featuring her artists' work. This invitation would need to be provocative and stand out...
Anne Edgar: Website
Challenges After working with MSLK to develop a brand identity, media relations firm Anne Edgar Associates, needed establish a web presence that would stand out to their niche audience of...
Anne Edgar: Brand Identity
Challenges Anne Edgar Associates, a media relations firm specializing in visual arts and cultural non-profits, needed a brand identity that would set them apart from the competition. (more…)
Judith Miller: Direct Mail
Challenges High-end photography representative, Judith Miller Inc. wanted a distinctive promotion to put her artists at the top of art buyers’ lists. It would need to be a memorable reference...