Maly’s: HairCares Poster
Challenges Once MSLK branded the Maly's HairCares loyalty program, the new brand identity had to be incorporated into Maly's seasonal sales events, "Red, White and Shampoo" and "Santa's Night Out."...
Maly’s: Store Experience
Challenges Maly’s, the third largest US distributor of salon quality products, struggled with their retail locations across the West Coast and Midwest having a different look and feel. Worse yet,...
Berkshire Hosiery: Sock Packaging
Challenges Mayer Berkshire Corporation, the second largest hosiery manufacturer in the US, was mainly known for its staple line of hosiery. As an expansion initiative, Berkshire created a trend footwear...
Christian: Press Kit
Challenges Emerging installation artist Christian Grattan needed to establish himself and promote his first interactive exhibit entitled Tom Welling in a Swimsuit. Beyond a simple promotion, the press kit's objective...
Maly’s: Website
Challenges Once MSLK repositioned the Maly's brand, it needed to extend its new identity online. Second only to stores, this connection point with customers was a crucial opportunity to increase...
NVU: Brand Identity
Challenges An emerging eyewear brand, needed a logo to brand their trendy reading glasses retailed at drugstores nationwide. (more…)
Maly’s: HairCares Brand Identity
Challenges After rebranding Maly's, the third largest US distributor of salon quality products, MSLK was commissioned once again to establish a rewards program that would boost sales, inspire customer loyalty,...
Christian: Brand Identity
Challenges Christian Grattan, an emerging installation artist, needed to create a mark that would brand himself and his work as an accomplished artist. (more…)