Archive

Made by MSLK

Maly’s: Store Experience

Maly’s: Store Experience

Challenges Maly’s, the third largest US distributor of salon quality products, struggled with their retail locations across the West Coast and Midwest having a different look and feel. Worse yet,...
Berkshire Hosiery: Sock Packaging

Berkshire Hosiery: Sock Packaging

Challenges Mayer Berkshire Corporation, the second largest hosiery manufacturer in the US, was mainly known for its staple line of hosiery. As an expansion initiative, Berkshire created a trend footwear...
Christian: Press Kit

Christian: Press Kit

Challenges Emerging installation artist Christian Grattan needed to establish himself and promote his first interactive exhibit entitled Tom Welling in a Swimsuit. Beyond a simple promotion, the press kit's objective...
Maly’s: Website

Maly’s: Website

Challenges Once MSLK repositioned the Maly's brand, it needed to extend its new identity online. Second only to stores, this connection point with customers was a crucial opportunity to increase...
NVU: Brand Identity

NVU: Brand Identity

Challenges An emerging eyewear brand, needed a logo to brand their trendy reading glasses retailed at drugstores nationwide. (more…)
Maly’s: HairCares Brand Identity

Maly’s: HairCares Brand Identity

Challenges After rebranding Maly's, the third largest US distributor of salon quality products, MSLK was commissioned once again to establish a rewards program that would boost sales, inspire customer loyalty,...
Christian: Brand Identity

Christian: Brand Identity

Challenges Christian Grattan, an emerging installation artist, needed to create a mark that would brand himself and his work as an accomplished artist. (more…)
Judith Miller: JM JR website

Judith Miller: JM JR website

Challenges High-end photography representative, Judith Miller Inc. wanted to create a new division dedicated entirely to photography of children. She would need this new website to complement her existing, established...
Judith Miller: Website

Judith Miller: Website

Challenges High-end photography representative, Judith Miller Inc. needed to reinvigorate their online presence with a new website. As a brand with many diverse, the website needed to demonstrate that the...
Maybelline: LookBook

Maybelline: LookBook

Challenges Maybelline New York, the number one global cosmetic brand, sought to build an emotional relationship with their consumers. This is a challenge for drug store brands, which often have...