Gracious Home: Brand Identity
Challenges Gracious Home, a well-known upscale houseware and hardware store located in Manhattan, had difficulty maintaining their brand identity due to inconsistent variations of their logo. As the company explored...
Figment: Promotional Materials
Challenges Figment, an annual art and culture festival in New York City, needed promotional materials to match their new brand identity created by MSLK. With a minimum budget, the collateral...
Wigwam: Sock Packaging
Challenges Performance sock manufacturer, Wigwam Mills, was looking to secure its footing as an industry leader of socks constructed with advanced fibers. However, the company struggled with a weak...
Watershed: Eco Installation
Challenges As designers, we feel compelled to challenge ourselves to raise awareness on the environmental issues facing society. Not only does it put our talents to good use, but it...
James Porto: Direct Mail
Challenges With a new brand identity created by MSLK, photographer James Porto needed to create a unique and attention-getting promotion that would showcase his ability to capture larger than life...
Figment: Brand Identity
Challenges Figment, an annual art and culture festival in New York City, needed to establish a brand identity that would capture the creative spirit of their event. Previously, the festival...
James Porto: Website
Challenges Photographer James Porto needed to refocus his website and bring his new, MSLK-designed identity online. This website would have to convince creatives that James Porto was a strategic partner...
Beauty IOD: Report
Challenges Beauty IOD Report, a research report focusing on emerging retail venues and strategies relevant to the beauty industry, needed an effective design solution. The challenge was to clearly communicate...