Triclosan Now Under Investigation by the FDA
For anyone who has followed our eco-art installations over the years, you know that public health and environmental awareness has been a big concern for MSLK. This past summer, we...
MSLK Helps Cheeky Greeting Card Brand Discover its Inner Soul
We've been working on a 360° rebranding project for Prucheek, a line of cheeky greeting cards for people of color. Prucheek came to MSLK with great ideas and potential, but...
AIGA: Justified
The AIGA is the oldest and largest professional organization for design whose design competitions have always been well-regarded. Recently, they needed to reclaim their relevancy amongst a slew of newer...
Wigwam: 2012 Packaging Redesign
Challenges Launched in 2008, the existing packaging sought to convey Wigwam as an all-American, family-owned brand with offerings for everyone: from the weekend warrior to the Olympic athlete. Despite...
Ouidad: Salon Series Packaging
Challenges Curly haircare brand Ouidad needed new packaging to be developed for their signature line of hair treatments. Exclusively sold in Sephora, each treatment is based on an innovative Salon...
Friend and Johnson: Blog
Challenges Established artist representative agency, Friend and Johnson, was looking for ways to connect with a new generation of younger art directors while also being found more easily by search...
Einstein College of Medicine: Class Reunion Promotions
Challenges Every year, the Albert Einstein College of Medicine invites alumni to celebrate their reunion and reengage with the campus community. Einstein's Alumni Relations directors came to MSLK looking to...
Wigwam Mills “Your Personal Best” Annual Marketing Campaign by MSLK
CHALLENGE Following the success of the previous year's campaign, Wigwam Mills, a third generation, family-run sock manufacturer needed a new marketing campaign that would focus on their innovative fiber technologies...