The holiday season is just around corner, and its time to start thinking about gift-giving. To some, holiday shopping can be an overwhelming task with all of the consumer clutter...
MSLK.com Re-Launches with Greatly Enhanced Work Section – Part I
I can't say exactly when, but there came a time when the old MSLK website no longer suited our needs as a company. After nearly ten years of gradual evolution,...
Webinar- Marketing Inspiration: Top Trends in Social Media
Thank you to everyone who joined us for our webinar on Social Media, with marketing expert, Sheri Koetting and social media consultant, Shannon Nelson.We hope you gained some new insights...
What's better than eating a cupcake? Touring around inside one of course! Turns out my favorite cupcake mobiles which I love to see touring around the playa at Burning...
Scrap the idea of getting a celebrity to endorse your next campaign. Instead, consider puppies, kittens, baby pigs and butterflies. Oh, and throw in a few rainbows and roses for...
Ingestible Beauty Trends Discovered at the HBA Expo
Nutraceuticals, or the concept of ingesting foods to produce a pharmaceutical benefit, is a hot topic we've been following here for 2 years now. Beauty from the inside out is...
In case you missed the HBA Beauty Conference last month, Affordable Luxuries, are clearly the buzz word of the season and if you follow MSLK, you heard it here first!...
Five Principles for Innovative Marketing in a Downturn
When times get tough, many businesses slash marketing budgets. In fact, a recent American Marketing Association poll revealed that 66% of their members are halting or reducing spending on key...
Voluspa While at the New York International Gift Fair last week, I couldn't help but notice how fabulously packaged the personal care and aroma-based products were. It seemed that almost...
I have been in the design profession for well over 13 years now, and can tell you with certainty that a great brand sets the foundation for any company. Without...