MSLK’s New Wigwam Packaging: A Focus on Performance
MSLK has recently been busy working on completely new packaging and overall branding for Wigwam Mills, and it's getting ready to hit the shelves this spring. This was one...
2011 Holiday Window Highlights
Great holiday retail windows embody the entire romance of the shopping season. When I was young, the trend was dioramas of animatronic characters set amid a snowy scene. These days...
The True Value of a Marketing Plan
In a market flooded with so many brands, today’s consumer is presented with an ever-changing array of options along with an increased sense of discernment about what and where...
Read the Label!
We would like to hear your opinion on an idea for our newest eco-art installation. Did you ever consider all of the products you use as part of your daily...
Marketing and Design form a Strategic Partnership
In today's faced paced environment brands want their creative turned around quickly. However, they also want it done effectively. Enter the role of marketing and brand strategy seamlessly changing hands...
Cause Marketing Garners Prime Real Estate at Retail
Recently MSLK was asked to do some retail analysis for an apparel brand looking to grow their business. The assignment, create a line extension for the brand that would capture...
Enhancing the E-Commerce Shopping Experience with Rich Interactivity
Brands such as Gucci, Converse and Ikea are leading the pack in elevating the e-commerce experience by offering alternative and exciting ways to browse their product lines. They are fighting...
Retailers Can and Should Leverage Mobile Apps
Can retailers generate more sales by utilizing mobile devices and social media? In a recent interview with Footwear Insight I was asked my opinion of how footwear retailers can and...