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Fashion + Beauty Trends

GCI Article: The Beauty of Strategy

GCI Article: The Beauty of Strategy

There are so many challenges start-ups face, few feel they have time to slow down for strategy. However, we believe this is what secures a start-up's success. GCI beauty magazine asked...
New Webinar— Talking Tech: Proven Marketing Strategies for Apparel & Beauty Brands

New Webinar— Talking Tech: Proven Marketing Strategies for Apparel & Beauty Brands

http://http://vimeo.com/55580065 Yesterday afternoon, MSLK broadcasted our fourth webinar for marketing professionals, Talking Tech: Proven Marketing Strategies for Apparel & Beauty. In this presentation, we draw upon a wide range of best-practice examples...
New MSLK Webinar – Talking Tech: Proven Marketing Strategies for Apparel & Beauty Brands

New MSLK Webinar – Talking Tech: Proven Marketing Strategies for Apparel & Beauty Brands

Bigger! Stronger! New Colors! Selling the things you can clearly see is easy: just show it. However, showing what lies beneath — new technologies, construction techniques, formulations — isn't always...
MSLK Still “Making It Work” Along with Tim Gunn at 2012 Teen Design Fair

MSLK Still “Making It Work” Along with Tim Gunn at 2012 Teen Design Fair

Last week we were delighted once again to be a part of the Annual Teen Design Fair produced by the Cooper Hewitt, National Design Museum, featuring keynote speaker Tim Gunn....
Made by MSLK: Salon Series by Ouidad Hits the Sephora Shelves

Made by MSLK: Salon Series by Ouidad Hits the Sephora Shelves

When curly-hair experts Ouidad needed a fresh approach for a new line of signature hair treatments, MSLK was called in to create an attention-grabbing design. Exclusively sold in Sephora, our design focused...
MSLK’s New Design for Wigwam’s Casual Packaging

MSLK’s New Design for Wigwam’s Casual Packaging

MSLK has developed and designed a new casual line for performance sock manufacturer, Wigwam Mills. If you're a reader of this blog or loyal Wigwam consumer, you might already be...
The Beauty of Strategy – A 360° Look at Building a Viable Brand

The Beauty of Strategy – A 360° Look at Building a Viable Brand

Statistically, 80 percent of start-up beauty brands do not survive their first two years of business.* There are many factors contributing to this failure rate. One of them is certainly...
Curated Social Media: The Future of Social Shopping

Curated Social Media: The Future of Social Shopping

Image-driven fashion and beauty brands are reaping the rewards from traffic via curated social network sites like Pinterest, Fancy and Svpply. While Pinterest's focus has never been specifically on shopping,...
MSLK: Great Creative That Doesn’t Skip a Beat

MSLK: Great Creative That Doesn’t Skip a Beat

    http://vimeo.com/36414185 In today's crowded marketplace, consumers and retailers don't necessarily need another product in their lives. However humans are natural storytellers. We will always have room in our...
How Pinterest Can Help Image Driven Brands

How Pinterest Can Help Image Driven Brands

Image-based brands such as fashion, beauty, photographers, and artists will love Pinterest, a new social sharing platform dedicated to "connecting everyone in the world through shared tastes and the 'things'...