Taaz Me Over
Claudia and I went to a lecture last night on beauty in the digital age. One of the speakers, Diana Hong (a Creative Director in the beauty industry), spoke at...
With Apologies to Dean Martin…
While at the ICFF, Sheri found herself at home in one particular exhibitor's area. If it weren't for the fact that multiple dot create interference patterns, she might have disappeared...
CEW Beauty Awards
Cosmetic Executive Women is the premier organization dedicated to the beauty industry. When these women get together to talk about beauty products it is no light matter. Most of my...
Wigwam Mills 360° Strategic Brand Development
CHALLENGE Wigwam Mills, a third generation, family run sock manufacturer, wanted a new look to secure their future as a performance-based sock company that uses advanced fibers. Over the years,...
Green Fashion Glossary
The fashion industry is going green – but what does this exactly mean? What is ethical fashion? Which materials and methods are eco-friendly alternatives? Many words and terms are used...
Good Sentiment Turned Sour
While walking through Soho I spotted a knock-off of Anya Hindmarch's "I'm Not a Plastic Bag" for sale by a street vendor. Immediately my blood started to boil. First of...
Burt’s Bees – an Accidental Brand
Being a student at NYU’S School of Continuing and Professional Studies – I take an evening class called “Positioning and Brand Development” – I regularly get invited to their Marketing...
Freitag… Every Day
Freitag (which means "Friday" in German) started as a phenomenon of Zürich’s urban subculture in 1993 when Markus und Daniel Freitag, both brothers and graphic designers, had a genius, sustainable...