T-Mobile is Making the Magenta a Little More Green
Say what you will about corporations jumping on the green band wagon. Yes, it's annoying, but hey, even if the motivations are a bit transparent, I'm all for any positive...
I Hate Bottled Water
What did the world DO before we had little bottles of water everywhere? Since we were still drinking water I think it's safe to assume we were okay. In fact,...
Calling All Target Plastic Bags
Target used Newsweek's green issue last week to offer a solution to some of the plastic bag waste they're responsible for producing. Teaming up with Terracycle, they're asking users to...
Good Sentiment Turned Sour
While walking through Soho I spotted a knock-off of Anya Hindmarch's "I'm Not a Plastic Bag" for sale by a street vendor. Immediately my blood started to boil. First of...
Burt’s Bees – an Accidental Brand
Being a student at NYU’S School of Continuing and Professional Studies – I take an evening class called “Positioning and Brand Development” – I regularly get invited to their Marketing...
Philadelpia Freed ‘Em
Last weekend in Philly was a great time which certainly made me appreciate the appeal of its relatively lower cost of living than New York.As NYC debates congestion pricing, it...
Pay Attention
City cyclists are constantly swapping stories of near death by speeding vans or surprise car doors. Ellen and I often comment that ridding through LIC, Queens in the morning is...
ADC Paper Expo — A Paper Waste
On Wednesday evening Emil and I headed out to the Art Directors Club's Paper Expo to pick up some swatch books missing from the studio's library and to indulge in...