Archive

Design’s Impact on Business

The Anatomy of a Brand Audit

The Anatomy of a Brand Audit

For many, the word audit isn't connected to creativity or much less something that can be good for business or actually fun. However, a brand audit is a great way...
Best Practices for Online Marketing

Best Practices for Online Marketing

Reaching people through online, e-commerce and social media has become an unquestionable requirement of doing business; particularly for smaller brands without the resources to do other types of advertising and...
Marketing and Design form a Strategic Partnership

Marketing and Design form a Strategic Partnership

In today's faced paced environment brands want their creative turned around quickly. However, they also want it done effectively. Enter the role of marketing and brand strategy seamlessly changing hands...
Cause Marketing Garners Prime Real Estate at Retail

Cause Marketing Garners Prime Real Estate at Retail

Recently MSLK was asked to do some retail analysis for an apparel brand looking to grow their business. The assignment, create a line extension for the brand that would capture...
New 360° Branding Case Study Video: M. Erbs

New 360° Branding Case Study Video: M. Erbs

  httpv://www.youtube.com/watch?v=xhf-200czeE MSLK just went live with the fifth in an ongoing series of videos to showcase what we do best: create 360° branding solutions for our clients. The video...
Enhancing the E-Commerce  Shopping Experience with Rich Interactivity

Enhancing the E-Commerce Shopping Experience with Rich Interactivity

Brands such as Gucci, Converse and Ikea are leading the pack in elevating the e-commerce experience by offering alternative and exciting ways to browse their product lines. They are fighting...
Retailers Can and Should Leverage Mobile Apps

Retailers Can and Should Leverage Mobile Apps

Can retailers generate more sales by utilizing mobile devices and social media? In a recent interview with Footwear Insight I was asked my opinion of how footwear retailers can and...
MSLK Wins Two Prestigious AIGA Awards in the “Making the Case” Design Competition

MSLK Wins Two Prestigious AIGA Awards in the “Making the Case” Design Competition

  We are happy honored, and humbled to receive word that MSLK won two out of the nine awards in the AIGA's Making The Case competition! More than "just another...
Our Social Media Strategies are MSLK-Tested, Client-Approved

Our Social Media Strategies are MSLK-Tested, Client-Approved

At MSLK, we’re constantly working to improve our own social media presence while helping you improve yours. We’re big fans of practicing what we preach, and social media is no...
New Webinar: Customer-Centric Social Media for Fashion + Beauty

New Webinar: Customer-Centric Social Media for Fashion + Beauty

  Yesterday afternoon, MSLK broadcasted our third webinar for marketing professionals, Customer-Centric Social Media for Fashion + Beauty. If you're struggling to create relevant content for social media platforms and...