Should Individuals with a Brand Maintain a Company Facebook Page?
Individuals with namesake brands often ask me if they should maintain a personal profile or a company page on Facebook. These individuals are often designers, authors, consultants, photographers and other...
Warby Parker: A Winning E-commerce Strategy Online and Off
MSLK works with our clients to build great experiences with every touch-point of their brand, from identity design to websites, packaging, and promotions online and offline. Over the years we've...
How Pinterest Can Help Image Driven Brands
Image-based brands such as fashion, beauty, photographers, and artists will love Pinterest, a new social sharing platform dedicated to "connecting everyone in the world through shared tastes and the 'things'...
MSLK’s New Wigwam Performance Sock Packaging Wins Studio’s 2nd American Graphic Design Award
We are thrilled to officially announce that our new packaging for Wigwam just won an American Packaging Design Award! According to the letter of congratulations: "For nearly five decades, Graphic...
Using Social Media to Enhance Events
MSLK believes transferring relationships fostered on social media to in-person encounters is a recipe for success. Companies are able to reach a wider audience through all of today's online channels...
Seven Lessons Learned From Steve Jobs
Steve Jobs was not a designer, at least not in the traditional sense. In fact, there was little he did do that was traditional, in any sense of the word....
MSLK Wins Two AIGA Making the Case Awards
MSLK is honored and humbled to have received two of the nine AIGA Making the Case Awards for our projects, Watershed and Figment 360° Branding. Beyond the mere beauty pageant...
MSLK’s New Wigwam Packaging: A Focus on Performance
MSLK has recently been busy working on completely new packaging and overall branding for Wigwam Mills, and it's getting ready to hit the shelves this spring. This was one...