The Beauty of Strategy – A 360° Look at Building a Viable Brand
Statistically, 80 percent of start-up beauty brands do not survive their first two years of business.* There are many factors contributing to this failure rate. One of them is certainly...
Beginning Projects the Right Way with a Creative Brief
As a marketer, how can you harness Design to support your brand’s strategic goals? When we speak of Design, (notice the capital D) we are of course not only talking...
Benefits of Blogging in Addition to Emailers
"Is having a blog and an email newsletter redundant?" a colleague recently asked. MSLK believes absolutely not. If utilized correctly both will draw from the same content plan, but your...
MSLK: Great Creative That Doesn’t Skip a Beat
http://vimeo.com/36414185 In today's crowded marketplace, consumers and retailers don't necessarily need another product in their lives. However humans are natural storytellers. We will always have room in our...
Wigwam 2012 Rebranding Case Study
httpv://www.youtube.com/watch?v=D84AH-_EQco MSLK just went live with the sixth in an ongoing series of videos to showcase what we do best: create 360° branding solutions for our clients. The video demonstrates...
Justification for the AIGA’s Justified Competition
If you are designer, you've probably already read Paula Scher's opinion piece, "AIGA: Unjustified" in the online journal Imprint, decrying the AIGA's decision to forgo other competitions in favor of just one,...
MSLK Brands the Streets of LIC
In an effort to bring more recognition to Long Island City, MSLK has been working with the LIC Partnership on a master plan to foster growth. Our design and marketing...
MSLK Partner Marc Levitt Quoted in Atlantic Article
MSLK Creative Director and Co-Founder Marc S Levitt was quoted in a recent Atlantic article, speaking about the design profession's critical — yet largely unsung — role. The article aims...