Sheri L Koetting Interviewed by Silverback’s Chris Dessi Social at Westchester Digital Summit
Sheri recently made a presentation at the Westchester Digital Summit on "Defining Your Brand Audience and Need." After her presentation, she sat down with Chris Dessi, the CEO of Silverback Social....
GCI Article: Competitive Retail Packaging: 3 Strategies to Guide an Effective Design Process
Designing retail packaging is equal parts science and art. GCI magazine recently asked Sheri L Koetting of MSLK to share effective strategies we've gleaned over the years to help guide their readers...
Join MSLK for Four Upcoming Branding Talks!
Mark your calendars, there are now four chances to catch MSLK partner and Chief Strategist, Sheri L Koetting, as she discusses topics such as how to define your brand, how to...
The Usefulness of Extractable Branding Units in Branding
There's the saying “the whole is greater than the sum of the parts” which applies to much in life. However, in branding, a part can often be equal the whole...
GCI Article: A Well-Targeted Market
GCI Beauty Magazine asked MSLK to demonstrate how creating distinct audience profiles can inspire a unique beauty brand. We've found that clear profiles are invaluable tools for the success of any...
Evolve Symposium—My Commitment to the Business of Graphic Design
When Marc and I first started MSLK back in 1998, I was armed and ready with lots of training as graphic designer. However, like almost every other design business owner...
Marc Levitt Interviewed on HuffingTon Post Live About the Power of “Invisible” Work
MSLK's Creative Director and Principal, Marc S Levitt was invited to speak on HuffPo Live about what inspires graphic designers to strive for greatness in what is basically an...
Coming Soon: David Zweig’s Latest Book, Invisibles
We are pleased to announce the June 12th release of colleague, friend, and sometime-collaborator, David Zweig's book, Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion. (In an...