Archive

Design’s Impact on Business

MSLK speaks at National Design Week

MSLK speaks at National Design Week

On Monday, Marc and I were invited by the Cooper-Hewitt, National Design Museum, Smithsonian Institution to speak at their Teen Design Fair. The fair is part of the museum's National...
Offset CO2 with a TerraPass

Offset CO2 with a TerraPass

Here's a buzz word you're bound to hear if you hang around the green community long enough: "TerraPasses." These are carbon offset credits you can purchase to make you feel...
Radioheadstrong

Radioheadstrong

Radiohead is releasing their album, In Rainbows, exclusively from their website, and you can pay whatever you want to download the tracks. Sounds interesting, and not too dissimilar from the...
MSLK Converts to Windpower

MSLK Converts to Windpower

It was so easy, you can do it too. In NY the steps are this simple: Go ConEd Solutions Click "Enroll Now" After you enter your info, ConEd gives you...
Time After…

Time After…

The other night at the AIGA gallery I saw Norman Ives retrospective — one of our profession's celebrated (if lesser-known) masters. I couldn't help but notice a logo he had...
A Little Something Great in LIC

A Little Something Great in LIC

There's a small wine shop in downtown Long Island City with a great little sign. A number of us in the studio have passed by it and noted its ingenious...
Life Savor

Life Savor

The new design for lifesavers completely captived me while walking into a local deli. This package cut through all the clutter due to its sheer simplicity. I just had to...
When the Name Does Not Speak for Itself

When the Name Does Not Speak for Itself

Taglines can be tricky. But then again, who doesn't know what Police Cars Unlimited means?
It Works!

It Works!

How bad do you want to be Starbucks coffee? When you are famous, everybody wants to be you and everybody knows you. STARBUCKS = SETARBAK, COFFEE = KOPI (Indonesian language)...
A Visit to the Good Doctor

A Visit to the Good Doctor

  Recently, MSLK paid a visit to the home and office of Dr. G. Clotaire Rapaille. We were invited to hear his insights on a packaging redesign we have been...