Here's how you know that your branding is great: when it is so distinct that you can do something innovative and connect with your target audience without leaving an actual...
For the past year, we have had the pleasure of working with Wigwam Mills on their biggest re-branding and re-positioning project in the company's 103 year history. We proudly announce...
I found the Superbowl ads to be tolerable this year. It was kind of a slow build—the first quarter was a real snooze fest, but by half-time we seemed to...
Every month for the past 4 years, MSLK has worked with Michael Mazzeo to shoot images for our Redken dealsheets. A few years back, Michael came to us and said...
I received this postcard yesterday, and instead of being filled with warm, cozy thoughts of winter splendor, I was immediately put off. A bit odd, considering that: Two kids had...
These belt buckles are made out of old bike license plates. They are part of an amazing collection of wearable and home accessories made by long-term unemployed persons. The Social...
New logo alert: Xerox. But is it really anything new? Apparently this is an attempt to appear more youthful. For that, I think they've succeeded. Unfortunately, the logo seems to...
A while back I posted a request for feminine hygiene product manufacturers to take their packaging's design to the next level. In general, I was hoping that MSLK could inspire...
A while back we were having an intense debate in the studio about the best burger in NYC. It became quite heated with questions like, can you really count the...