Archive

Design’s Impact on Business

Wigwam Mills 360° Strategic Brand Development

Wigwam Mills 360° Strategic Brand Development

CHALLENGE Wigwam Mills, a third generation, family run sock manufacturer, wanted a new look to secure their future as a performance-based sock company that uses advanced fibers. Over the years,...
I Hate Bottled Water

I Hate Bottled Water

What did the world DO before we had little bottles of water everywhere? Since we were still drinking water I think it's safe to assume we were okay. In fact,...
A New Way to Read

A New Way to Read

I love stories, sometimes I wish that radio series were still around so I could enjoy hearing a chapter of a book each week by my imaginary fireplace. Recently Penguin...
Burt’s Bees – an Accidental Brand

Burt’s Bees – an Accidental Brand

Being a student at NYU’S School of Continuing and Professional Studies – I take an evening class called “Positioning and Brand Development” – I regularly get invited to their Marketing...
Watch Out Mini

Watch Out Mini

There's a few too many corporate branded Mini's out there. It's not your fault if someone buys your car and brands it, but please don't let me find out that...
LEDs Light Up the Future

LEDs Light Up the Future

Friday night we went to the Gen Art Film Festival to see a friend's film premier. After the film, we escorted him to the after party where I was handed...
Philadelpia Freed ‘Em

Philadelpia Freed ‘Em

Last weekend in Philly was a great time which certainly made me appreciate the appeal of its relatively lower cost of living than New York.As NYC debates congestion pricing, it...
ADC Paper Expo — A Paper Waste

ADC Paper Expo — A Paper Waste

On Wednesday evening Emil and I headed out to the Art Directors Club's Paper Expo to pick up some swatch books missing from the studio's library and to indulge in...
Great Fake E-commerce Website

Great Fake E-commerce Website

You never know where inspiration will come from, a while back Marc's mom sent us a forward of a forward to a "hilarious" Dutch site. We all agreed it wasn't...
Freitag… Every Day

Freitag… Every Day

Freitag (which means "Friday" in German) started as a phenomenon of Zürich’s urban subculture in 1993 when Markus und Daniel Freitag, both brothers and graphic designers, had a genius, sustainable...