United States of Branding
Branding knows no bounds, and over the past few years has become an important tool for travel and tourism to boost awareness. Now one can see slick branding campaigns almost...
Smart Promotion
Trade show promotions are a dime a dozen but how many of them remain in your bag after you leave the conference room? I think the best promotions are a...
Brainstorming for Digital Goods
Recently, Viximo, a cutting-edge start up company, invited MSLK to participate in a unique think-tank format which gathered what the organizers described as visual "rock stars" and "Digital DaVincis": prominent...
San Francisco Street Art
last week I stayed in San Francisco a few days longer to make the trip more worthwhile, and it was quite inspirational. Beyond the amazing weather, food, and people, SF...
Mum’s the Word When it Comes to Biodegradable
On a recent trip to Whole Foods, something caught our eye that was so incredibly simple, so obvious, that it made us wonder why it hasn't always been this way:...
Don’t Blame the Package Designer Just Yet
Recently at the HBA Expo, I attended a lecture by Jane Bickerstaffe, the director of INCPEN, the Industry Council for Packaging & the Environment. When discussing innovation in sustainable packaging,...
Behind the Scenes: Long Island City Invitation Design
MSLK is commonly asked what our process is like working on a project. As is the case with designers, it's often more informative for us to show rather than tell....
Breakfast Club
Sheri and I gave a talk last week to a group of designers about how blogs can be used as a promotional tool. We drew from our own experience with...