2009 Design Prediction: Generic-Modern
I know, I know... the only thing designers complain about more than corporate branding is corporate branding redesign. Both Pepsi and Tropicana unveiled new brand designs in the past few...
Greener Thoughts for a Happy New Year
It's that time of the year. MSLK is winding down and closing our doors for a little winter respite and regeneration. We hope you too will be enjoying a little...
Spark Toasts the Holidays with Our Fifth Annual Networking Party
Thank you to all who joined us for our fifth Annual Spark Holiday Networking Party. The event was a huge success with record attendance from all aspects of the graphic...
Envirowise Guide to Eco-Design
In a previous post I mentioned a great lecture I went to at the HBA on sustainable package design. The speaker, Jane Bickerstaffe, the director of INCPEN, directed me to...
Five Tips to Improve Your Marketing
Businesses cannot afford to simply wait for the economic picture to improve in order to increase their bottom line. It is important to be proactive in developing ways to increase...
Retail Windows Draw Holiday Shoppers
Tis' the season once again, 5th Avenue's holiday windows are up and beckoning you to come inside. Drawing upon their summer windows, an evolution of Gap's 2007 holiday windows, Louis...
James Porto: A Brand Makeover
The quickest way to change the public perception of your brand is to give it a facelift. MSLK was recently presented with the challenge of re-inventing the image of a...
Clarifying Copyrights
As I stated in a my previous post, MSLK has been working with the law firm of Tannenbaum Helpern Syracuse & Hirschtritt LLP to learn more about how copyright and...