Archive

Design’s Impact on Business

Wishes Come True, MSLK lends a hand to J&J

Wishes Come True, MSLK lends a hand to J&J

As you may recall, awhile back I put out a wish, a plea of sorts for someone to hire us to design better tampon packaging. Not only do I really...
Are You Too Cool?

Are You Too Cool?

I received this promo in the mail the other day from HSBC. You place it in your freezer for five minutes to determine if your freezer is set too low....
Great Package Design, Down to the Bar Code

Great Package Design, Down to the Bar Code

Most designers consider the UPC bar code to one of the biggest pains in creating consumer packaging. The requirements for using it make one of the largest, horsiest, and most...
Green Merchandising

Green Merchandising

  Last weekend I stopped by the recently opened Green Depot on the Bowery. The products they sell are similar to those found in most environmentally friendly aisles, ranging from...
Genius Concepts Found in Japan

Genius Concepts Found in Japan

Let's be honest, the Japanese are geniuses with wacky innovations. I would be remiss if I didn't share any of the crazy innovations Marc and I saw on our recent...
Beauty IOD: Report

Beauty IOD: Report

Challenges Beauty IOD Report, a research report focusing on emerging retail venues and strategies relevant to the beauty industry, needed an effective design solution. The challenge was to clearly communicate...
Wacky Tactics to Consider when Rebranding

Wacky Tactics to Consider when Rebranding

MSLK prides ourselves on helping our clients stay top of mind with their customers. With a challenging economy adding to an already crowded and competitive marketplace, it’s more important than...
MSLK Featured Among Top Leaders

MSLK Featured Among Top Leaders

MSLK was just featured in the January 15th issue of Investor’s Business Daily in article titled,  “Never Stop Learning: Retool to Lift Your Firm,” by Adelia Cellini Linecker. During an...
DNA Fusion’s Shock Value Marketing

DNA Fusion’s Shock Value Marketing

I just came across an article titled “Some Scared by Design Firm’s ‘Box’ Ad” which leads with the following: “EAST PROVIDENCE – A graphic design firm’s offbeat marketing campaign backfired...
New Year’s Resolutions

New Year’s Resolutions

I was recently asked by USA Today to share my New Year's resolutions for 2009 as well as my thoughts on New Year's resolutions in general. As you may know,...