Nine Steps to A Successful Site Redesign
Websites have become the most essential marketing tool for businesses. One click from a customer is a valuable opportunity that can make all the difference. If created properly, a Website...
MSLK Joins in to Help Give Insight to LIC Business
We were invited to join a group of 30 LIC business owners to meet Queens Borough President Helen Marshall and Deputy Mayor Robert Lieber in order to discuss the issues...
Sheri Koetting: A Tale of Two Lectures
Last Thursday was a whirlwind day for Sheri. Two talks in one day, in the same building. Her first talk was to the Queens Economic Development Corporation to women business...
Public Service Advertising
Businesses are pulling out all the stops to distance themselves from the tarnished image of corporations that we all have stuck in our heads. In an age where bad news...
Breakfast Epiphanies
If you didn't know this already, I am a pathological punster. It's a compulsion I suppress at every level, as puns are best doled out sparingly to the unsuspecting. If...
Final Verdict: New Tropicana Branding is a Lemon
I realize that picking on Tropicana's ill-fated new branding has become as common as picking on AIG's improperly compensated managers. However, I'm choosing to lambaste Tropicana here not because of...
Overthinking It: When Design Misses the Mark
A few weeks ago, Tropicana announced that they are pulling their controversial new packaging that hit the stores earlier this year. When we first saw the redesign, we had the...
Aaron Meshon + Kid Robot = Awesome
Are you a fan of Aaron Meshon's cute and clever illustrations? Have you caught the Kid Robot crush sweeping the country? If not, you are missing out. Aaron, our friend,...