MSLK’s Watershed Featured Art at Worldwide Green Movie Premiere!
Monday night saw Watershed, MSLK's eco-art installation, exhibited as the featured artwork at the "green-carpet" premiere of The Age of Stupid, a drama-documentary-animation hybrid about the last person alive in...
Ikea Fontroversy: Brand Identity Threatened by Seemingly Poor Decision for Change
If you haven't yet heard, Ikea has switched their corporate font, resulting in a huge public outrage the likes of which not seen in... well, months. These days, when you...
2010, The Year “Made in America” Returned to Marketing Headlines
Thanks to the economy, it seems that the new way to think green and socially conscious is to buy local. In fact, that phrase is literally our proposed theme for...
Five Principles for Innovative Marketing in a Downturn
When times get tough, many businesses slash marketing budgets. In fact, a recent American Marketing Association poll revealed that 66% of their members are halting or reducing spending on key...
Beauty that Matches Your Lifestyle at the NYIGF
Voluspa While at the New York International Gift Fair last week, I couldn't help but notice how fabulously packaged the personal care and aroma-based products were. It seemed that almost...
Strategic Brand Development Tailored to You
I have been in the design profession for well over 13 years now, and can tell you with certainty that a great brand sets the foundation for any company. Without...
Do You Still Think Social Media is a Fad?
I was just sent this by a friend — a real skeptic. Even he can't deny the overwhelming facts contained in this amazing video (turn off your sound, the music...
How to Use Twitter for Your Business
I've been fascinated by Twitter recently. As a Blogger, avid Facebook user and moderate Linked In follower, until recently, I hadn't been able to figure out where Twitter fell...