How Pattern Recognition Can Help Your Unique Brand Positioning
Have you ever worked on bringing a product to market that was based on a formulation, product, or system that is already successful in the market? Almost everyone has. Market...
Social Media Content Strategies, What to Post Where, and Why?
As MSLK digs deeper into the world of social media campaigns, it seems that time and time again we are discovering our clients have the same challenges. Small companies see...
MSLK’s Commentary on the 2010 ID Annual Design Review
For over 55 years, the I.D. Annual Design Review has recognized the best in graphic, environmental, product, and furniture design. We are very proud that MSLK’s own Sheri L Koetting...
Burt’s Bees Skincare Installations Stop Consumers Dead in Their Tracks
If you're a marketer, you've probably thrown around those ubiquitous terms, push and pull marketing. The marketplace has seen a major paradigm shift from pushing products onto consumers, to pulling...
Why Proctor & Gamble’s New Sugarcane Packaging Really Matters
Proctor and Gamble unveiled last week a renewable sugarcane based alternative to plastic that will be implemented on their Pantene Pro-V, CoverGirl, and international Max Factor product lines over the next...
There’s Nothing Quite Like a Piece of Paper
httpv://www.youtube.com/watch?v=tE4lqYzS2m0 In today's multi-media extravaganza, it's hard to get anyone exited about one of the world's oldest mediums, paper. However we at MSLK don't think that paper has lost...
William Geddes: A 360° Look at Photographer Constantly Redefining Life + Style
Some projects we're asked to work on involve rethinking everything. Whatever was there before needs to go. Get rid of it — and fast. Yet, others are more subtle. They...
Ad Trends: Advertisers Become Increasingly More Clever With QR Codes.
A new trend in advertising has hit the streets, though it's tough to say whether it'll catch. QR codes — a digital barcode common in Japan — are meant to...