Balancing Search Engine Optimization and Blog Content
With the opportunity for frequently updatable content, blogs have become powerful tools for search engine optimization, enabling businesses to get found for the right reasons. If your website is the...
Tips for Creating a Blog Content Strategy
If your business is considering blogging as part of your marketing outreach, one of your first questions is probably, what will we write about? Your second question is, how will...
Why Should Businesses Blog?
A blog is the cornerstone of an active online and social media presence for any business. However, perhaps the term “blog” is a bit misleading. I'm not suggesting every business...
The Essentials of 360° Branding
At MSLK, we examine all facets of a brand when forming an overall strategy. Whether a brand needs to be built from top tobottom or reinvigorated through an individual marketing...
How to Effectively Present Your Rebrand to the Public
Everyone's a critic. Over the years, graphic design has become more mainstream. And as more people have become more aware of design, more people have become quick to judge and...
Portfolio Websites: Catering to 3 Different Users
MSLK has had the pleasure of crafting engaging portfolio websites for many artists and artist representatives. The process of hiring creative talent has certainly changed in recent years. Physical books...
Update Your Own Website with a Content Management System (CMS)
A question that our clients ask a lot is: how will I be able to update the website you made for me? MSLK responds: that's easy, through a simple interface...
Designing Logos: Wordmark or Symbol?
We're asked all the time to create logos for organizations. A logo is the single defining image of an organization that you see on every piece of branded material. Think...