How Fan Gates can Help Build your Facebook Fanbase
The "like" button is everywhere these days, but you'd be surprised how difficult it is to entice people to like your Facebook page. A Facebook fan gate is one very...
Customer-Centric Social Media for Fashion + Beauty
Every fashion and beauty business is keenly interested in expanding their marketing into social media platforms. The natural inclination as a marketer is to approach these platforms as yet another...
What to Look for When Hiring a Designer
Hiring a graphic designer to create something isn't an easy task. The best design is a custom-tailored solution that could only work for that specific brand. Therefore you can't expect...
Use the 20-10-5-1 Analysis to Evaluate Your Packaging
Most packaging projects pose the same marketing and design challenge: How do you present a large amount of information within a small area, while simultaneously conveying your brand's voice? We...
Wigwam Mills “Your Personal Best” Annual Marketing Campaign by MSLK
CHALLENGE Following the success of the previous year's campaign, Wigwam Mills, a third generation, family-run sock manufacturer needed a new marketing campaign that would focus on their innovative fiber technologies...
MSLK Creates Blog for Artist’s Rep, Friend and Johnson
MSLK has recently had the opportunity to work on a number of projects that have involved content strategy for social media. This was the primary challenge for established artist representative...
MSLK Launches Blog for Photographer, James Porto
A few years back we worked with high-profile photo illustrator, James Porto to revamp his brand identity. Since then, we've been working with him on occasional touch-ups to his marketing...
Facebook’s New Status Update Policy
Have you noticed that you are only seeing updates in your newsfeed from the same people lately? I have been and it's driving me nuts! I keep missing things I...