MSLK’s Commentary on the 2010 ID Annual Design Review
For over 55 years, the I.D. Annual Design Review has recognized the best in graphic, environmental, product, and furniture design. We are very proud that MSLK’s own Sheri L Koetting...
Burt’s Bees Skincare Installations Stop Consumers Dead in Their Tracks
If you're a marketer, you've probably thrown around those ubiquitous terms, push and pull marketing. The marketplace has seen a major paradigm shift from pushing products onto consumers, to pulling...
Why Proctor & Gamble’s New Sugarcane Packaging Really Matters
Proctor and Gamble unveiled last week a renewable sugarcane based alternative to plastic that will be implemented on their Pantene Pro-V, CoverGirl, and international Max Factor product lines over the next...
There’s Nothing Quite Like a Piece of Paper
httpv://www.youtube.com/watch?v=tE4lqYzS2m0 In today's multi-media extravaganza, it's hard to get anyone exited about one of the world's oldest mediums, paper. However we at MSLK don't think that paper has lost...
MSLK to Judge Beyond the Runway Competition
This fall during Fashion Week, MSLK will be judging the Nolcha Beyond the Runway competition to discover and support the industry's next hot up-and-coming designer. During the competition, 50 independent designers from around...
Brooklyn Ecopolis: MSLK Partners with Sustainable Resource Center in New York City
Brooklyn seems to tbe the epicenter of New York City's most forward-thinking green initiatives. Whether it's urban farms, green roofs, farm-to-plate initiatives, or green buildings themselves — it's got it...
Interbrand’s Favorable Review of Wigwam.com’s Web Experience
Product manufacturers have a unique opportunity when presenting their brands and product lines online. Unless they have the privilege of running their own brick and mortar locations or a branded...
How to Get Flash Sites to Mobile Platforms Without Giving Up On Design
These days many people are visiting websites from their mobile devices. As we become as completely untethered and free to roam the internet at will, customers are checking emails and...