Thoughts on Internships and the Designers of Our Future
httpv://www.youtube.com/watch?v=yaxDTtl1D6M&feature=player_embedded Over the years MSLK has had some truly gifted, inspired, and inspiring interns work in our studio. We find the experience to be rewarding and in many senses...
MSLK Designs Identity for AIGA’s 2012 Competition: Justified
We are honored that the AIGA approached us to create the branding program for their new one and only design competition, Justified. Justified seeks examples of great design with proven...
MSLK’s New Wigwam Performance Sock Packaging Wins Studio’s 2nd American Graphic Design Award
We are thrilled to officially announce that our new packaging for Wigwam just won an American Packaging Design Award! According to the letter of congratulations: "For nearly five decades, Graphic...
Seven Lessons Learned From Steve Jobs
Steve Jobs was not a designer, at least not in the traditional sense. In fact, there was little he did do that was traditional, in any sense of the word....
MSLK Wins Two AIGA Making the Case Awards
MSLK is honored and humbled to have received two of the nine AIGA Making the Case Awards for our projects, Watershed and Figment 360° Branding. Beyond the mere beauty pageant...
MSLK’s New Wigwam Packaging: A Focus on Performance
MSLK has recently been busy working on completely new packaging and overall branding for Wigwam Mills, and it's getting ready to hit the shelves this spring. This was one...
2011 Holiday Window Highlights
Great holiday retail windows embody the entire romance of the shopping season. When I was young, the trend was dioramas of animatronic characters set amid a snowy scene. These days...
The True Value of a Marketing Plan
In a market flooded with so many brands, today’s consumer is presented with an ever-changing array of options along with an increased sense of discernment about what and where...