MSLK’s New Wigwam Performance Sock Packaging Wins Studio’s 2nd American Graphic Design Award
We are thrilled to officially announce that our new packaging for Wigwam just won an American Packaging Design Award! According to the letter of congratulations: "For nearly five decades, Graphic...
Seven Lessons Learned From Steve Jobs
Steve Jobs was not a designer, at least not in the traditional sense. In fact, there was little he did do that was traditional, in any sense of the word....
MSLK Wins Two AIGA Making the Case Awards
MSLK is honored and humbled to have received two of the nine AIGA Making the Case Awards for our projects, Watershed and Figment 360° Branding. Beyond the mere beauty pageant...
MSLK’s New Wigwam Packaging: A Focus on Performance
MSLK has recently been busy working on completely new packaging and overall branding for Wigwam Mills, and it's getting ready to hit the shelves this spring. This was one...
2011 Holiday Window Highlights
Great holiday retail windows embody the entire romance of the shopping season. When I was young, the trend was dioramas of animatronic characters set amid a snowy scene. These days...
The True Value of a Marketing Plan
In a market flooded with so many brands, today’s consumer is presented with an ever-changing array of options along with an increased sense of discernment about what and where...
Cause Marketing Garners Prime Real Estate at Retail
Recently MSLK was asked to do some retail analysis for an apparel brand looking to grow their business. The assignment, create a line extension for the brand that would capture...
Enhancing the E-Commerce Shopping Experience with Rich Interactivity
Brands such as Gucci, Converse and Ikea are leading the pack in elevating the e-commerce experience by offering alternative and exciting ways to browse their product lines. They are fighting...