MSLK Still “Making It Work” Along with Tim Gunn at 2012 Teen Design Fair
Last week we were delighted once again to be a part of the Annual Teen Design Fair produced by the Cooper Hewitt, National Design Museum, featuring keynote speaker Tim Gunn....
MSLK Turns 14!
This month marks the beginning of MSLK's 14th year of doing business. When I think about all the things that have happened during that time, I'm astounded. We've watched the...
The Beauty of Strategy – A 360° Look at Building a Viable Brand
Statistically, 80 percent of start-up beauty brands do not survive their first two years of business.* There are many factors contributing to this failure rate. One of them is certainly...
MSLK’s Design for Wigwam Mills Featured on “Packaging of the World!”
We're pleased to announce that our new packaging and strategic brand development for Wigwam Mills has just been picked-up by Packaging of the World — one of the most prominent...
MSLK: Great Creative That Doesn’t Skip a Beat
http://vimeo.com/36414185 In today's crowded marketplace, consumers and retailers don't necessarily need another product in their lives. However humans are natural storytellers. We will always have room in our...
Wigwam 2012 Rebranding Case Study
httpv://www.youtube.com/watch?v=D84AH-_EQco MSLK just went live with the sixth in an ongoing series of videos to showcase what we do best: create 360° branding solutions for our clients. The video demonstrates...
Justification for the AIGA’s Justified Competition
If you are designer, you've probably already read Paula Scher's opinion piece, "AIGA: Unjustified" in the online journal Imprint, decrying the AIGA's decision to forgo other competitions in favor of just one,...
MSLK Partner Marc Levitt Quoted in Atlantic Article
MSLK Creative Director and Co-Founder Marc S Levitt was quoted in a recent Atlantic article, speaking about the design profession's critical — yet largely unsung — role. The article aims...