What does it take to stand out in the crowd or on the shelves? Personality. A memorable hook. Being remarkable. So then how do you become remarkable? Most companies spend...
This week I noticed a new Kashi product on the shelves. They've introduced a new line of cereal called Kashi U, a "vitality cereal" that's designed to strengthen five areas...
For years now we have this one game that we always play on vacation. We call it a very sophisticated title, "the drawing game," but it does in fact have...
After many months of planning, organizing, and designing, we're finally there: our eco-art installation is ready to be shipped to Burning Man's Playa! Again, thanks to all of you who've...
Biking over the Pulaski Bridge into Greenpoint the other night I spotted this amazing graffiti. Woven out of plastic bags into the fence it is the NYC skyline. If the...
Smart Cars are finally cropping up on the streets of New York—I've spotted three so far. For all you naysayers (ahem... Marc), I like to think of the Smart Car...
The 90's heat-activated trend is back. Touch a green shirt you will leave yellow fingerprint; blow on a purple shirt you will see pink marks. The fabric dyed with a...
Last week we received the final printed elements to assemble our new business cards! The design capitalizes on the ideas of DIY and sustainability. The colorful cards are cut down...
Here at MSLK, we're trying to educate ourselves on city composting. We're just beginning an initiative to instate an office compost. To be frank, none of us here have much...