I love great editorial design. One of things I am especially drawn to is when publications hire a typographer/designer to enhance their headings and do something definitively different for an...
Is it possible to be obvious and clever at the same time? I would have answered "no" before I'd seen this great ad. It's so effective that it stopped me...
Sheri and Spark to Host a Talk at the MYOB Conference
This September 25-28th I'll be attending the HOW magazine's Mind Your Own Business Conference in Austin, Texas. While I am there I, along with my colleague and Spark VP, Christina...
This past week I attended the Directions textile show at the suggestion of one of my friends from Fashion News Workshop. This particular friend thought I would enjoy Directions because...
This past weekend a few friends and I (including our new intern Kirsty from England) went to check out the Os Gemeos (pronounced "ose zhe'-mee-ose") show entitled "Too Far Too...
While You Were Out: We Founded a Design Organization
I just realized that somehow one very important topic/thread of how we spend our time outside of the studio has been missing from this blog...Spark Over 5 years ago, when...
Most New Yorkers get our news from our beloved local news station, NY1. What it lacks in slickness compared to network news, it more than makes up for in depth...
I'm not a big car person, but I tend to have a soft spot for certain vintage cars. I find most modern cars (mini-excluded) to be rather boring and personality-less....
What does it take to stand out in the crowd or on the shelves? Personality. A memorable hook. Being remarkable. So then how do you become remarkable? Most companies spend...