February 21, 2008 | MSLK

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Velo Classic Tours: Brand Identity

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Stay up to date with expert information on the ever-evolving beauty industry. We share the best practices brands are using to connect with consumers in new and meaningful ways.

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Gracious Home: Brand Identity

Challenges Gracious Home, a well-known upscale houseware and hardware store located in Manhattan, had difficulty maintaining their brand identity due…

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GCI Article: Recharging Existing Brands

GCI Article: Recharging Existing Brands

Recharging an existing brand comes with unique opportunities and challenges. We believe that turning the subjective creative process into an objective one,…

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