MSLK’s New Wigwam Packaging: A Focus on Performance

MSLK’s New Wigwam Packaging: A Focus on Performance

  MSLK has recently been busy working on completely new packaging and overall branding for Wigwam Mills, and it's getting ready to hit the shelves this spring. This was one...
Cause Marketing Garners Prime Real Estate at Retail

Cause Marketing Garners Prime Real Estate at Retail

Recently MSLK was asked to do some retail analysis for an apparel brand looking to grow their business. The assignment, create a line extension for the brand that would capture...
Use the 20-10-5-1 Analysis to Evaluate Your Packaging

Use the 20-10-5-1 Analysis to Evaluate Your Packaging

Most packaging projects pose the same marketing and design challenge: How do you present a large amount of information within a small area, while simultaneously conveying your brand's voice? We...
How Pattern Recognition Can Help Your Unique Brand Positioning

How Pattern Recognition Can Help Your Unique Brand Positioning

Have you ever worked on bringing a product to market that was based on a formulation, product, or system that is already successful in the market? Almost everyone has. Market...
Help Remedies’ Creative Ways to Solve Simple Problems

Help Remedies’ Creative Ways to Solve Simple Problems

Ever feel like you have problems that no one has any solutions to? Help Remedies may have an answer for you. Don’t know what to wear? Never been kissed? Or...
Smart Copy = Smart Brand

Smart Copy = Smart Brand

This weekend I finally got a closer look at Target's relaunched private label brand, Up & Up. Private brands have a tricky task in distinguishing themselves from the national brand...
It’s Tru, A Fantasy Brand Comes to Life

It’s Tru, A Fantasy Brand Comes to Life

On July 25th the Tru Beverage Company announced that they will be bringing the fictitious beverage Tru Blood to a store near you. The beverage has been made popular by...
The Beer Necessities: Go Plates

The Beer Necessities: Go Plates

These days, it seems people have gotten really creative with their beer drinking. The Go Plate, much like The Ashhole, (which MSLK designed the packaging for) can transform your empty...
High-Resolution Inspires Make Up Revolution

High-Resolution Inspires Make Up Revolution

I've become HD-obsessed. I refuse to watch anything on television unless it's at full 1080 resolution. I've also recently purchased a digital camera which shoots HD movies and have become...
Disingenuous Marketing Campaigns Bother Me

Disingenuous Marketing Campaigns Bother Me

Since 1876 Anheuser-Busch products have been conceived and manufactured in my hometown of St. Louis, Missouri. Recently after feeling pressure that sales were not growing enough or that commanding 50%...