GCI ARTICLE: Natural Isn’t Enough

GCI ARTICLE: Natural Isn’t Enough

MSLK Partner and Chief Strategist, Sheri L Koetting's latest article for GCI Magazine tackles the concerns brands face when positioning themselves as "natural" or "organic." What may have worked well only a...
Six Ways to Position a Haircare Brand to Connect With Salons

Six Ways to Position a Haircare Brand to Connect With Salons

By winning the hearts and minds of professionals, brands simultaneously evolve their stature and gain insider access to the salon's clientele. Sheri Koetting was invited by GCI Magazine to share...
GCI Article: Competitive Retail Packaging: 3 Strategies to Guide an Effective Design Process

GCI Article: Competitive Retail Packaging: 3 Strategies to Guide an Effective Design Process

    Designing retail packaging is equal parts science and art. GCI magazine recently asked Sheri L Koetting of MSLK to share effective strategies we've gleaned over the years to help guide their readers...
Wigwam: 2012 Packaging Redesign

Wigwam: 2012 Packaging Redesign

  Challenges Launched in 2008, the existing packaging sought to convey Wigwam as an all-American, family-owned brand with offerings for everyone: from the weekend warrior to the Olympic athlete. Despite...
Illuminode: Brand Identity

Illuminode: Brand Identity

Challenges Illuminode is a global company manufacturing highly innovative, wearable LEDs whose color and rhythm are triggered by social interactions. This astounding, futuristic product required an equally innovative identity. (more…)
MSLK Partner Marc Levitt Quoted in Atlantic Article

MSLK Partner Marc Levitt Quoted in Atlantic Article

MSLK Creative Director and Co-Founder Marc S Levitt was quoted in a recent Atlantic article, speaking about the design profession's critical — yet largely unsung — role. The article aims...
Warby Parker: A Winning E-commerce Strategy Online and Off

Warby Parker: A Winning E-commerce Strategy Online and Off

MSLK works with our clients to build great experiences with every touch-point of their brand, from identity design to websites, packaging, and promotions online and offline. Over the years we've...
MSLK’s New Wigwam Performance Sock Packaging Wins Studio’s 2nd American Graphic Design Award

MSLK’s New Wigwam Performance Sock Packaging Wins Studio’s 2nd American Graphic Design Award

We are thrilled to officially announce that our new packaging for Wigwam just won an American Packaging Design Award! According to the letter of congratulations: "For nearly five decades, Graphic...
Use the 20-10-5-1 Analysis to Evaluate Your Packaging

Use the 20-10-5-1 Analysis to Evaluate Your Packaging

Most packaging projects pose the same marketing and design challenge: How do you present a large amount of information within a small area, while simultaneously conveying your brand's voice? We...
New Hundred Dollar Bill Design Looks Cheap To Me

New Hundred Dollar Bill Design Looks Cheap To Me

New Rule: If you're going to redesign your highest denomination, then hire a designer! This is an abomination which appears to have been driven by no aesthetic principles. Just a...