October 22, 2012
Posted By: Marc

 

Last week we were delighted once again to be a part of the Annual Teen Design Fair produced by the Cooper Hewitt, National Design Museum, featuring keynote speaker Tim Gunn. Every year teens from all around NYC are invited to learn about careers from over thirty professionals working in the fields of fashion, industrial, multi-media and graphic design as well as architecture. This was our fifth year taking part of this amazing event, allowing us to meet the future stars of our profession, while we offer advice we’ve learned over the course of our profession.

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March 2, 2012
Posted By: MSLK

MSLK Creative Director and Co-Founder Marc S Levitt was quoted in a recent Atlantic article, speaking about the design profession’s critical — yet largely unsung — role. The article aims to draw parallels between wide-ranging professions from fact-checkers to anesthesiologists, describing them the “Invisibles.”

Citing examples ranging from book design to the now-infamous Palm Beach County “butterfly ballot” in the 2000 presidential election, Levitt describes the careful role designers play in shaping others’ content:

While some may think that the best design always grabs our attention, Levitt counters that great design often shouldn’t call attention to itself. “I’m not as concerned with prettying things up as I am with the end user being engaged in the right way.”

The article seeks to draw a connection between various professions, finding common traits:

Meticulousness, savoring great responsibility, and seeking only internal satisfaction are a trifecta of traits—a near antithesis of our societal ethos of insouciant attention-cravers—as a culture we’d all do well to follow.

Full article, by David Zweig, can be read here: http://mslk.co/zFPIm2

August 1, 2011
Posted By: Cristina


NYC is thriving despite this crazy heat. MSLK has rounded up another fab list of things to do this summer. Read more

February 3, 2011
Posted By: Cristina

It’s that time of year again. Love is in the air, and MSLK has compiled our 3rd annual list of things to do, give, and love this Valentine’s Day. Single or not, there’s something for everyone to enjoy.

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December 21, 2010
Posted By: Cristina

I knew even before moving to NYC that the holiday displays along and around 5th Avenue were a must see so I was excited to go out and take the photos for this year’s window recap. And I must say that what I saw exceeded my expectations. The windows were beautiful with an impressive amount of attention to detail. And with so many windows themed around travel and fantasy worlds, I felt as if I was being transported somewhere else just by looking at them.

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November 15, 2010
Posted By: Cristina

This past weekend, a couple of us at MSLK had the opportunity to take a break from our computer screens and have some fun with words. The Spark Typography Workshop invited participants to use unconventional materials to illustrate ordinary words, and the results were rather “hair raising.”

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November 9, 2010
Posted By: Marc

There’s a chill in the air, and chestnuts about to be roasted. That means it’s the perfect time to start thinking about gifts for the holidays. MSLK now has a wide range of giftable items for sale on the online shop at Felt & Wire.

10 items are currently featured: limited edition posters, letterpressed cards, die-cut bookmarks, and foil-stamped gift tags. Each is priced to match any budget (and grade-level of humor.) Many of these items can be useful in making your gifting easier, such as our customizable gift tags.

So pick up a set of your faves today:
http://feltandwireshop.com/seller/mslk

September 13, 2010
Posted By: Marc


People love meeting graphic designers. Whenever I meet someone at a party or a prospective client at a meeting — nine times out of ten, it’s a game of twenty questions. Never  the same twenty, which is what keeps the game interesting. There is one question that is consistently asked by everyone: the Money Question. Everyone wants to know how much “it” (whatever “it” may be…) will cost.

There’s never a simple answer to this question because there’s no such thing as a one-size-fits-all solution to what graphic designers do.

This is why I will be conducting one of two pricing workshops next month at How Magazine’s Mind Your Own Business Conference at the Sheraton Hotel here in NYC as a Spark event.

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September 3, 2010
Posted By: Marc

Come see MSLK‘s eco-art installation, Take-Less, at Brooklyn’s Dumbo Arts Festival on September 24th – 26th!

We’re pleased to be a part of this amazingly creative event once again, building on the success of last year’s event. Our project can be seen on Washington Street, the center of all the action for DUMBO’s annual art festival.

The event itself is described by the event planners as a showcase for: “touchable, accessible, and interactive art, on a scale that makes it the nation’s largest urban forum for experimental art.” Read more

June 30, 2010
Posted By: Marc

These days many people are visiting websites from their mobile devices. As we become as completely untethered and free to roam the internet at will, customers are checking emails and Googling key phrases as soon as the mood strikes.

Is your website ready for their call?

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