4 Ways to Organize Your Brand around the User Experience

4 Ways to Organize Your Brand around the User Experience

Brands want their customers to be able to choose products that are right for them, and keep them coming back for more. Smart brands do so by basing their experience around...
Join MSLK for Four Upcoming Branding Talks!

Join MSLK for Four Upcoming Branding Talks!

Mark your calendars, there are now four chances to catch MSLK partner and Chief Strategist, Sheri L Koetting, as she discusses topics such as how to define your brand, how to...
Marc Levitt Interviewed on HuffingTon Post Live About the Power of “Invisible” Work

Marc Levitt Interviewed on HuffingTon Post Live About the Power of “Invisible” Work

  MSLK's Creative Director and Principal, Marc S Levitt was invited to speak on HuffPo Live about what inspires graphic designers to strive for greatness in what is basically an...
Annual Reports Take New Forms as Brands Tout Their Accomplishments With Innovative Online Experiences

Annual Reports Take New Forms as Brands Tout Their Accomplishments With Innovative Online Experiences

Annual reports are seeing a resurgence amongst a number of savvy consumer brands. Once only the domain of publicly traded companies and non-profits, annual reports began with humble roots to...
GCI Article: The Strength of Brand Architecture

GCI Article: The Strength of Brand Architecture

A clear understanding of how each of your products relate to each other, helps customers navigate your product line to finding the product to fit their needs.  GCI beauty magazine...
A Short Video Reel Showcasing MSLK’s Branding for Creative Services

A Short Video Reel Showcasing MSLK’s Branding for Creative Services

Strong branding helps carve out a distinctive voice in today's noisy landscape that is filled with emails, social media, and traditional marketing. No longer limited to companies creating products —...
Warby Parker: A Winning E-commerce Strategy Online and Off

Warby Parker: A Winning E-commerce Strategy Online and Off

MSLK works with our clients to build great experiences with every touch-point of their brand, from identity design to websites, packaging, and promotions online and offline. Over the years we've...
The Anatomy of a Brand Audit

The Anatomy of a Brand Audit

For many, the word audit isn't connected to creativity or much less something that can be good for business or actually fun. However, a brand audit is a great way...
What to Look for When Hiring a Designer

What to Look for When Hiring a Designer

Hiring a graphic designer to create something isn't an easy task. The best design is a custom-tailored solution that could only work for that specific brand. Therefore you can't expect...
MSLK Launches Blog for Photographer, James Porto

MSLK Launches Blog for Photographer, James Porto

A few years back we worked with high-profile photo illustrator, James Porto to revamp his brand identity. Since then, we've been working with him on occasional touch-ups to his marketing...