Our GIF To You!

Our GIF To You!

Sharing is cool. It makes people happy. You know what else is cool? GIFs!— the fun, animated images that've been making people's screens happy since 1987. GIFs have since been...
MSLK Honored in the 18th Annual Webby Awards

MSLK Honored in the 18th Annual Webby Awards

For Immediate Press Release: Long Island City, NY — April 10, 2014 MSLK announced today that their website design for premiere artist representative agency Friend + Johnson has been honored...
GCI Article: The Strength of Brand Architecture

GCI Article: The Strength of Brand Architecture

A clear understanding of how each of your products relate to each other, helps customers navigate your product line to finding the product to fit their needs.  GCI beauty magazine...
MSLK’s New Wigwam Performance Sock Packaging Wins Studio’s 2nd American Graphic Design Award

MSLK’s New Wigwam Performance Sock Packaging Wins Studio’s 2nd American Graphic Design Award

We are thrilled to officially announce that our new packaging for Wigwam just won an American Packaging Design Award! According to the letter of congratulations: "For nearly five decades, Graphic...
How to Effectively Present Your Rebrand to the Public

How to Effectively Present Your Rebrand to the Public

Everyone's a critic. Over the years, graphic design has become more mainstream. And as more people have become more aware of design, more people have become quick to judge and...
Designing Logos: Wordmark or Symbol?

Designing Logos: Wordmark or Symbol?

We're asked all the time to create logos for organizations. A logo is the single defining image of an organization that you see on every piece of branded material. Think...
Print Promotions that Make a Lasting Impression

Print Promotions that Make a Lasting Impression

Marketers are constantly exploring novel ways to reach their customers. How can you get people to notice your brand, buy your product, join your organization, go to your event or...
Websites Under Construction: Seeing “Coming Soon” = “Never Coming”

Websites Under Construction: Seeing “Coming Soon” = “Never Coming”

There's one trend in website design and development that we simply must call attention to. The curse of the "Coming Soon" page! In a world of up-datable content, blogs, and...
A Serious Communition Gap in the New GAP Logo

A Serious Communition Gap in the New GAP Logo

So much can happen in a week. A company can unveil a new logo, receive a public flogging, ask for free submissions, and then revert back to its original logo....
Innovative Promotion Uses Video, Google Earth, HTML5 To Create

Innovative Promotion Uses Video, Google Earth, HTML5 To Create

If you haven't seen this website yet, have a look: http://www.thewildernessdowntown.com/ It's a promotion for the rock band Arcade Fire's song "We Used to Wait", and it uses an array...