Evolve Symposium—My Commitment to the Business of Graphic Design

Evolve Symposium—My Commitment to the Business of Graphic Design

When Marc and I first started MSLK back in 1998, I was armed and ready with lots of training as graphic designer. However, like almost every other design business owner...
Rethinking Responsive Web Design

Rethinking Responsive Web Design

Responsive web design has become one of the most ubiquitous buzz phrases in the web world for the past three years or so. In case you aren't familiar, the phrase...
Content First, Technology Second Online

Content First, Technology Second Online

Businesses seem to naturally gravitate towards considering technology needs when looking to build or update an e-commerce site. However, the more valuable — and often overlooked — consideration is that of...
Four Content Strategies for Your Website in 2014

Four Content Strategies for Your Website in 2014

As your number one marketing tool, it is imperative that your website speak effectively to your target consumer. Design and technology will fall flat if the words on the page...
Warby Parker: A Winning E-commerce Strategy Online and Off

Warby Parker: A Winning E-commerce Strategy Online and Off

MSLK works with our clients to build great experiences with every touch-point of their brand, from identity design to websites, packaging, and promotions online and offline. Over the years we've...
What to Look for When Hiring a Designer

What to Look for When Hiring a Designer

Hiring a graphic designer to create something isn't an easy task. The best design is a custom-tailored solution that could only work for that specific brand. Therefore you can't expect...
Facebook’s New Status Update Policy

Facebook’s New Status Update Policy

Have you noticed that you are only seeing updates in your newsfeed from the same people lately? I have been and it's driving me nuts! I keep missing things I...
Why Should Businesses Blog?

Why Should Businesses Blog?

A blog is the cornerstone of an active online and social media presence for any business. However, perhaps the  term “blog” is a bit misleading. I'm not suggesting every business...
Portfolio Websites: Catering to 3 Different Users

Portfolio Websites: Catering to 3 Different Users

MSLK has had the pleasure of crafting engaging portfolio websites for many artists and artist representatives. The process of hiring creative talent has certainly changed in recent years. Physical books...
Update Your Own Website with a Content Management System (CMS)

Update Your Own Website with a Content Management System (CMS)

A question that our clients ask a lot is: how will I be able to update the website you made for me? MSLK responds: that's easy, through a simple interface...