Does Your Beauty Brand Have a Purpose?

Does Your Beauty Brand Have a Purpose?

Many businesses are seeking ways to develop a brand story in order to form deeper connections to staff and customers. Giving back to a cause is a powerful way to...
MSLK’s Packaging Design for Avivi Featured in March/April Issue of Communication Arts

MSLK’s Packaging Design for Avivi Featured in March/April Issue of Communication Arts

We're thrilled to have our work featured in the new issue of Communication Arts Magazine! It's always great to be recognized amongst our peers — and in as a prestigious...
4 Ways to Organize Your Brand around the User Experience

4 Ways to Organize Your Brand around the User Experience

Brands want their customers to be able to choose products that are right for them, and keep them coming back for more. Smart brands do so by basing their experience around...
When it Comes to Positioning, Natural Isn’t Enough

When it Comes to Positioning, Natural Isn’t Enough

    Beauty and personal care brands no longer can rely on “natural” or “organic” as their main differentiator when connecting with consumers. According to Kline & Co., natural personal...
Join MSLK for Four Upcoming Branding Talks!

Join MSLK for Four Upcoming Branding Talks!

Mark your calendars, there are now four chances to catch MSLK partner and Chief Strategist, Sheri L Koetting, as she discusses topics such as how to define your brand, how to...
GCI Article: The Strength of Brand Architecture

GCI Article: The Strength of Brand Architecture

A clear understanding of how each of your products relate to each other, helps customers navigate your product line to finding the product to fit their needs.  GCI beauty magazine...
Wigwam: 2012 Packaging Redesign

Wigwam: 2012 Packaging Redesign

  Challenges Launched in 2008, the existing packaging sought to convey Wigwam as an all-American, family-owned brand with offerings for everyone: from the weekend warrior to the Olympic athlete. Despite...
New MSLK Webinar – Talking Tech: Proven Marketing Strategies for Apparel & Beauty Brands

New MSLK Webinar – Talking Tech: Proven Marketing Strategies for Apparel & Beauty Brands

Bigger! Stronger! New Colors! Selling the things you can clearly see is easy: just show it. However, showing what lies beneath — new technologies, construction techniques, formulations — isn't always...
Made by MSLK: Salon Series by Ouidad Hits the Sephora Shelves

Made by MSLK: Salon Series by Ouidad Hits the Sephora Shelves

When curly-hair experts Ouidad needed a fresh approach for a new line of signature hair treatments, MSLK was called in to create an attention-grabbing design. Exclusively sold in Sephora, our design focused...
MSLK’s New Design for Wigwam’s Casual Packaging

MSLK’s New Design for Wigwam’s Casual Packaging

MSLK has developed and designed a new casual line for performance sock manufacturer, Wigwam Mills. If you're a reader of this blog or loyal Wigwam consumer, you might already be...