reactions

Steve Jobs was not a designer, at least not in the traditional sense. In fact, there was little he did do that was traditional, in any sense of the word. Having just finished his biography, Steve Jobs by Walter Isaacson, I have a new-found respect for the man who transformed not only the world of computers, consumer  electronics, music, movies, etc… but also had a profound effect of the lives of creative professionals — graphic designers in particular.
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MSLK is honored and humbled to have received two of the nine AIGA Making the Case Awards for our projects, Watershed and Figment 360° Branding. Beyond the mere beauty pageant that is the average design competition, “Making the Case” selects case studies that “demonstrate the value of design in a clear, compelling and accessible way” to clients and society. Given recent economic trends, now more than ever it is important for non-designers to understand how great design leads to business growth and/or positive societal change.
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MSLK has recently been busy working on completely new packaging and overall branding for Wigwam Mills, and it’s getting ready to hit the shelves this spring.

This was one of MSLK’s toughest challenges to date, for no other reason than we needed to improve on their previous design… also created by us. Though the challenges were different, we followed the same process as always, leading Wigwam toward reevaluating their core messaging, and revamping that look to stay true to their brand’s DNA. This new packaging is the first step toward helping them secure their place as a leader in the performance sock market.
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Great holiday retail windows embody the entire romance of the shopping season. When I was young, the trend was dioramas of animatronic characters set amid a snowy scene. These days retailers and window designers are encouraged to think a bit more outside the box, and the more they let their imagination wander, the better. In fact, the out-of-the-ordinary is more apt to capture peoples’ attention.

Here are some windows that struck me on a recent trip down 5th Avenue.
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We just paused for a moment in between a number of large and exciting presentations to realize that it’s December 19th. Did you realize it’s December 19th?

Just wanted to let you know, dear readers, that MSLK is here, we’ve just been very busy. We simply wanted to say a quick hello and wish you all very happy holidays. We promise there will be plenty of fresh content in the new year!

Love,
MSLK

As the holiday season rapidly approaches, MSLK is once again offering something useful to make the gift giving process fun and easy. Introducing our Customizable Holiday Cards, which are now on sale at our Felt and Wire shop. Use these cards to create your own message for all holiday occasions. Get a set now.

New Yorkers can purchase a set at Teich in the West Village. Mention MSLK and receive a 15% discount!

In a market flooded with so many brands, today’s consumer is presented with an ever-changing array of options along with an increased sense of discernment about what and where to spend their resources.  To be successful, a brand must find ways to distinguish itself and stand out amongst the clutter.

The process begins with a business strategy and marketing plan.  It has a clear point of view and maps out a direction for future activities.  This written plan describes the business, outlines goals and defines a sustainable competitive advantage.  It is a document that will grow and evolve.  A strong plan is an essential foundation documenting specific strategies and tactics to guarantee objectives are met.  Furthermore, it helps businesses make decisions quickly and manages capital and promotional opportunities effectively throughout the year; allowing for the right investments in the right places always with an eye towards the “big picture.”

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For many, the word audit isn’t connected to creativity or much less something that can be good for business or actually fun. However, a brand audit is a great way of reviewing your brand to get an overview of how your company communicates. This is necessary in order to understand what’s working, what’s not working as intended,  and to set a successful course for the road ahead. We recently completed a brand audit and thought we’d share what we’ve identified as some best practices.

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Reaching people through online, e-commerce and social media has become an unquestionable requirement of doing business; particularly for smaller brands without the resources to do other types of advertising and promotion. However the online space is becoming increasingly more crowded as well. Gone are the wild frontier days of social media where anything would garner attention. In addition emailers and banner ads are all experiencing declines in user participation. Faced with these facts, brands should not run and hide, rather we see tremendous opportunities when each media is approached with a clear plan of action and a clear point-of-difference to share. Enter the alliance of strategic marketing and design. Marketing charts the course and design creates the vehicles that bring it to life.

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We would like to hear your opinion on an idea for our newest eco-art installation.

Did you ever consider all of the products you use as part of your daily routine? Soaps, cleaners, air fresheners, shampoos, moisturizers—all are seemingly innocuous items that have become accepted cultural norms.  Rarely do we stop to consider whether the ingredients in these products are 100% safe.

As designers, we at MSLK are committed to using our talents to make the public aware of environmental issues facing the world today. Our eco-art installations: Urban Tumbleweeds, Watershed, and Take-Less focused on the dangers of our mass consumption of single-use plastics.  These plastic products seem harmless as you use them one at a time, but over time the refuse accumulates. Similarly, we wonder about all those unnatural ingredients in our beauty and personal care products. How does the accumulation of what we put on our skin, our largest organ, affect our health as a whole?

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