Insights: a resource

Motivating Consumers to Purchase for the First Time – Free Webinar

Do you know what inspires consumers to purchase from a brand they‘ve never heard of? During this one hour presentation we will define the key incentives consumers require in order to feel confident purchasing from a brand they have never…

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2 Awards for MSLK’s Colorful Rebranding

It is with great pride that we announce that our collaboration with Colorproof has been honored with two prestigious awards: the WBDS Award and the Indigo Design Award. These accolades...

MSLK Receives Indigo Design Award for Transformative Work with Ellips Haircare

In a world where first impressions matter, the power of design cannot be overstated. It has the ability to captivate, communicate, and ultimately convert. At MSLK, we understand this intimately,...

TEARandGO: Winner of the Brand Concept Challenge at MakeUp in LA 2023

TEARandGO emerges as a beacon of innovation in the cosmetics industry. We're thrilled to announce that TEARandGO, a brand brought to life by MSLK, has been crowned the winner in...

MSLK Honored With 2 Awards for our Project With Lemyn Organics

In an industry saturated with choices, standing out as a brand requires innovation, dedication, and a commitment to excellence. Lemyn Organics, the brainchild of skincare industry veterans Joe and Stephanie...

MSLK’s Work with Meloway Wins 4 Awards

In the dynamic realm of beauty, innovation is the heartbeat that drives progress. It's not merely about the products we create, but the impact they make on individuals' lives. At...

MSLK Honored with GDUSA and Indigo Awards

We are proud to share that our work on the Lujo Bar project has received not one, but two prestigious awards: an Indigo Design Award and a GDUSA Award. These...

Sheri Nominated as a 2024 PERSON TO WATCH by GDUSA

In its celebrated 'People To Watch' feature, GDUSA has been honoring individuals who epitomize the essence of the creative community for over six decades. These are the remarkable individuals recognized...

MSLK Wins GDUSA Award for Innovative Line Extension Design

We are thrilled to announce that MSLK has been honored with a GDUSA award for our outstanding line extension design work done for Luminess, leaders in spray technology for air-delivered...

Strategies for Enhanced Customer Conversion

Part 4 of a 4-part series: Leveraging digital marketing to not only survive but thrive in a competitive landscape. In an era where the success of a brand hinges on...

Optimizing a Conversion-centric Beauty <br> E-commerce Experience

Optimizing a Conversion-centric Beauty
E-commerce Experience

Part 3 of a 4-part series: understanding the most impactful elements of the consumer’s online journey. What does it take to optimize conversion with online shoppers? Especially those looking to...

The Power Of Packaging’s Visual Influence

Part 2 of a 4-part series: Brands must strategically leverage visual design elements and messaging to build trust, create intrigue and educate potential buyers about their product assortment. Packaging is...

3 Keys to Increasing Conversions With First-Time Beauty Buyers

1 of a 4-part series: How the right combination of trust, intrigue and education can be leveraged to increase conversion rates with first-time buyers. Converting a sale with a buyer...