Tradition and Opportunity in Luxury Packaging Design

Tradition and Opportunity in Luxury Packaging Design

MSLK’s Sheri Koetting was asked by Brand Packaging to discuss luxury packaging trends and the available opportunities to break those traditional models. Many beauty brands use packaging as a means...
Essential Practices of Luxury Design

Essential Practices of Luxury Design

GCI Magazine asked MSLK’s Sheri Koetting to discuss the importance of understanding the core tenets of luxury design. Brands must be cognizant of traditional tropes in luxury branding to properly...