August 1, 2017
Posted By: Ryan

GCI Magazine asked MSLK’s Sheri Koetting to discuss the importance of understanding the core tenets of luxury design. Brands must be cognizant of traditional tropes in luxury branding to properly cater to their customer’s expectations. The seamless and effervescent packaging designs that are exemplary of luxury beauty convey an effortless, sophisticated cool. By first understanding luxury’s tried and true industry canon, your brand will be armed with the foundation to break established practice and explore new opportunities in luxury design with a competitive edge. Read the full article on the GCI website.

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