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Year: 2015

GCI Article: Competitive Retail Packaging: 3 Strategies to Guide an Effective Design Process

GCI Article: Competitive Retail Packaging: 3 Strategies to Guide an Effective Design Process

    Designing retail packaging is equal parts science and art. GCI magazine recently asked Sheri L Koetting of MSLK to share effective strategies we've gleaned over the years to help guide their readers...
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Join MSLK for Four Upcoming Branding Talks!

Join MSLK for Four Upcoming Branding Talks!

Mark your calendars, there are now four chances to catch MSLK partner and Chief Strategist, Sheri L Koetting, as she discusses topics such as how to define your brand, how to...
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The Usefulness of Extractable Branding Units in Branding The Usefulness of Extractable Branding Units in Branding

The Usefulness of Extractable Branding Units in Branding

There's the saying “the whole is greater than the sum of the parts” which applies to much in life. However, in branding, a part can often be equal the whole...
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GCI Article: Branding and Rebranding: Order of Implementation GCI Article: Branding and Rebranding: Order of Implementation

GCI Article: Branding and Rebranding: Order of Implementation

For many of our clients that are new to working with us, the design process can seem subjective and overwhelming. They know what problems have to be solved, but do not know...
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