June 9, 2015
Posted By: Sheri

 

MSLK-Competitive-Retail-Packaging-3-Strategies-to-Guide-an-Effective-Design-Process

 

Designing retail packaging is equal parts science and art. GCI magazine recently asked Sheri L Koetting of MSLK to share effective strategies we’ve gleaned over the years to help guide their readers as they consider their own package design process. In the article, which appears in the May 2015 issue, we explore the top three considerations for creating competitive packaging that performs at retail. A recap of the article appears below:

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