The Usefulness of Extractable Branding Units in Branding

The Usefulness of Extractable Branding Units in Branding

There's the saying “the whole is greater than the sum of the parts” which applies to much in life. However, in branding, a part can often be equal the whole...
GCI Article: Branding and Rebranding: Order of Implementation

GCI Article: Branding and Rebranding: Order of Implementation

For many of our clients that are new to working with us, the design process can seem subjective and overwhelming. They know what problems have to be solved, but do not know...